Companies must be able to measure satisfaction from every channel used to interact with customers. These include web, email, phone, and social media. Without the ability to evaluate customer satisfaction levels, your company will have difficulty in maintaining profitability and growth.
Every touch point with a customer is an opportunity to ensure their full satisfaction or repair a damaged relationship. A negative perception of your company will inevitably lead to low customer retention and loss of revenue.
Complaint management software will support your efforts to have your customers fully satisfied with your company. You will improve customer relationships and increase profitability.