With the face of modern business changing and evolving quickly from its counterparts of the 1980’s and 90’s, social BPM or business process management uses the facilities and techniques of social media tools to improve overall performance.
How Is Social Business Used
As social networking continues to grow at an unprecedented rate, the use of social media allows for a more direct interaction with the client or customer by using components such as Facebook, Twitter and Wikis, in addition to the more traditional elements of the BPM framework. This allows for the use of resources outside of the organisation, encouraging process teams to have improved collaboration and transparency in the approach to improving processes.
This type of approach flourishes in organisations which allow for more openness and encourage suggestions, opinions and critique. Using social business helps to bring down the barriers between the decision makers of BPM and the colleagues, clients and customers using the systems which are modified by the decisions they make. This creates an excellent forum for discussion and communication, which companies can levy to modify and improve their business processes.
Real World Application of Social BPM
Businesses today need to provide their customers with more results driven and accurate products. The demands of the modern customer and marketplace have become far more complex. The use of social business allows organisations to identify the needs of their potential customer base and follow newer trends which allow them to understand the growth potential and real market value which their companies possess. The power of social media is vast, and business executives must be able to promote their products and services to connect with this marketplace. The use of online social networking can yield fantastic positive results alone, generating a huge amount of web traffic to sites and allowing instant feedback from their customers.
Use of Social Business
The development of modern technology has allowed businesses to be more flexible and mobile. With the correct framework in place, businesses can harness the power of mobile, cloud and social media; however they will need to have the flexibility and speed to keep up with the fast and changing pace. With processes needed to encompass location, transaction history, inventory, loyalty and special incentives and offers, social business provides a challenge to existing infrastructure and procedures, but by combining social business with BPM a framework can be established.
Within the business infrastructure, social business can improve the communication, efficiency and productivity of the organisation. Departmental communications via email or telephone are extremely limited and inefficient. Social business tools allow for collaboration and knowledge sharing, with shared calendars, conferencing and micro blogging. These processes can be easily adapted and integrated for a specific cross functional project or daily collaboration within teams and departments, allowing individuals to communicate progress and appeal for assistance. This creates a harmony of workflow and improves efficiency and productivity.
Social business integrated into the framework of BPM provides maximum opportunities for communication, collaboration and business growth.